Currently, I’m facing the choice of slugging it out selling $40 at a time, taking 2 years to build back up to my previous level of success, or risking my time and money on a completely new venture with people I don’t know, and a longevity that is still untested, but would have massive success in 3-4 months.
I’m a bit frozen at the moment, running down both roads at once.
What to do, what to do?

Too many roads from which to choose.